B2B Product from the ground-up
B2B Product from the ground-up
B2B Product from the ground-up
B2B Product from the ground-up
B2B Product from the ground-up
Brand management platform that enables store owners and brand managers to collaborate in one place.
Brand management platform that enables store owners and brand managers to collaborate in one place.
Brand management platform that enables store owners and brand managers to collaborate in one place.
Brand management platform that enables store owners and brand managers to collaborate in one place.
Brand management platform that enables store owners and brand managers to collaborate in one place.
Overview
Overview
Overview
Overview
Overview
Brand management platform that enables store owners and brand managers to collaborate in one place.
For this project, my responsibilities included conducting user research and testing, defining objectives, creating an audit plan, performing a heuristic evaluation, preparing visual documentation, and establishing the overall design concept. I was involved in all phases of the project, including research, wireframing, prototyping, and visual design.
Brand management platform that enables store owners and brand managers to collaborate in one place.
For this project, my responsibilities included conducting user research and testing, defining objectives, creating an audit plan, performing a heuristic evaluation, preparing visual documentation, and establishing the overall design concept. I was involved in all phases of the project, including research, wireframing, prototyping, and visual design.
Brand management platform that enables store owners and brand managers to collaborate in one place.
For this project, my responsibilities included conducting user research and testing, defining objectives, creating an audit plan, performing a heuristic evaluation, preparing visual documentation, and establishing the overall design concept. I was involved in all phases of the project, including research, wireframing, prototyping, and visual design.
Brand management platform that enables store owners and brand managers to collaborate in one place.
For this project, my responsibilities included conducting user research and testing, defining objectives, creating an audit plan, performing a heuristic evaluation, preparing visual documentation, and establishing the overall design concept. I was involved in all phases of the project, including research, wireframing, prototyping, and visual design.
Brand management platform that enables store owners and brand managers to collaborate in one place.
For this project, my responsibilities included conducting user research and testing, defining objectives, creating an audit plan, performing a heuristic evaluation, preparing visual documentation, and establishing the overall design concept. I was involved in all phases of the project, including research, wireframing, prototyping, and visual design.
Challenges
Challenges
Challenges
Challenges
Challenges
#1 Time constraints:
#1 Time constraints:
#1 Time constraints:
#1 Time constraints:
#1 Time constraints: 30 days to deliver the Discovery phase and MVP blueprint.
30 days to deliver the Discovery phase and MVP blueprint.
30 days to deliver the Discovery phase and MVP blueprint.
30 days to deliver the Discovery phase and MVP blueprint.
30 days to deliver the Discovery phase and MVP blueprint.
#2 No data:
#2 No data:
#2 No data:
#2 No data:
#2 No data: No PM, no roadmap, no structure, totally up in the air.
No PM, no roadmap, no structure, totally up in the air.
No PM, no roadmap, no structure, totally up in the air.
No PM, no roadmap, no structure, totally up in the air.
No PM, no roadmap, no structure, totally up in the air.
#3 Coronavirus pandemic:
#3 Coronavirus pandemic:
#3 Coronavirus pandemic:
#3 Coronavirus pandemic:
#3 Coronavirus pandemic: Limited collaboration and teamwork, remote work.
Limited collaboration and teamwork, remote work.
Limited collaboration and teamwork, remote work.
Limited collaboration and teamwork, remote work.
Limited collaboration and teamwork, remote work.
Metrics
Metrics
Metrics
Metrics
Metrics
#1 Conversion Rate:
Track the conversion rate by measuring the percentage of visitors who complete a purchase on the e-commerce platform.
#1 Conversion Rate:
Track the conversion rate by measuring the percentage of visitors who complete a purchase on the e-commerce platform.
#1 Conversion Rate:
Track the conversion rate by measuring the percentage of visitors who complete a purchase on the e-commerce platform.
#1 Conversion Rate:
Track the conversion rate by measuring the percentage of visitors who complete a purchase on the e-commerce platform.
#1 Conversion Rate: Track the conversion rate by measuring the percentage of visitors who complete a purchase on the e-commerce platform.
#2 Return on Marketing Investment (ROMI):
Assess marketing ROI by comparing the revenue generated to the cost of the campaigns.
#2 Return on Marketing Investment (ROMI):
Assess marketing ROI by comparing the revenue generated to the cost of the campaigns.
#2 Return on Marketing Investment (ROMI):
Assess marketing ROI by comparing the revenue generated to the cost of the campaigns.
#2 Return on Marketing Investment (ROMI):
Assess marketing ROI by comparing the revenue generated to the cost of the campaigns.
#2 Return on Marketing Investment (ROMI): Assess marketing ROI by comparing the revenue generated to the cost of the campaigns.
Impact
Impact
Impact
Impact
Impact
The analytics team has highlighted the significant impact our e-commerce solution has had on the business.
The analytics team has highlighted the significant impact our e-commerce solution has had on the business.
The analytics team has highlighted the significant impact our e-commerce solution has had on the business.
The analytics team has highlighted the significant impact our e-commerce solution has had on the business.
The analytics team has highlighted the significant impact our e-commerce solution has had on the business.
2x conversions
Top-line revenue +20%
Doubles conversions in the first month of usage
Top-line revenue +20%
Doubles conversions in the first month of usage
Top-line revenue +20%
Doubles conversions in the first month of usage
Top-line revenue +20%
Doubles conversions in the first month of usage
Top-line revenue +20%
processes
processes
processes
processes
processes
#1
brainstorm & ideation with a team
#1 brainstorm & ideation with a team
#1 brainstorm & ideation with a team
#1
brainstorm & ideation with a team
#1 brainstorm & ideation with a team
#2
user & market research
#2 user & market research
#2 user & market research
#2
user & market research
#2 user & market research
#3
define user flows & Information Architecture
#3 define user flows & Information Architecture
#3 define user flows & Information Architecture
#3
define user flows & Information Architecture
#3 define user flows & Information Architecture
#4
low-fidelity prototyping
#4 low-fidelity prototyping
#4 low-fidelity prototyping
#4
low-fidelity prototyping
#4 low-fidelity prototyping
#5
usability testing
#5 usability testing
#5 usability testing
#5
usability testing
#5 usability testing
#6
high-fidelity prototyping
#6 high-fidelity prototyping
#6 high-fidelity prototyping
#6
high-fidelity prototyping
#6 high-fidelity prototyping
#7
stakeholder presentation
#7 stakeholder presentation
#7 stakeholder presentation
#7
stakeholder presentation
#7 stakeholder presentation
#8
developer handoff & collaboration
#8 developer handoff & collaboration
#8 developer handoff & collaboration
#8
developer handoff & collaboration
#8 developer handoff & collaboration
#9
launch
#9
launch
#9 launch
#9 launch
#9 launch
#10
data collection & analysis
#10 data collection & analysis
#10 data collection & analysis
#10
data collection & analysis
#10 data collection & analysis
research
research
research
research
research
Business Interview:
start by gathering initial project requirements, goals, and constrains through discussions with stakeholders.
Business Interview:
start by gathering initial project requirements, goals, and constrains through discussions with stakeholders.
Business Interview: start by gathering initial project requirements, goals, and constrains through discussions with stakeholders.
Business Interview:
start by gathering initial project requirements, goals, and constrains through discussions with stakeholders.
Business Interview: start by gathering initial project requirements, goals, and constrains through discussions with stakeholders.
Google:
article about similar apps, secondary research to gain inspiration, trends.
Google:
article about similar apps, secondary research to gain inspiration, trends.
Google: article about similar apps, secondary research to gain inspiration, trends.
Google:
article about similar apps, secondary research to gain inspiration, trends.
Google: article about similar apps, secondary research to gain inspiration, trends.
Competitive Analysis:
features, strengths, weaknesses, opportunities.
Competitive Analysis:
features, strengths, weaknesses, opportunities.
Competitive Analysis: features, strengths, weaknesses, opportunities.
Competitive Analysis:
features, strengths, weaknesses, opportunities.
Competitive Analysis: features, strengths, weaknesses, opportunities.
User Interviews:
talk to actual or potential users to understand their needs, pain points, and goals.
User Interviews:
talk to actual or potential users to understand their needs, pain points, and goals.
User Interviews: talk to actual or potential users to understand their needs, pain points, and goals.
User Interviews:
talk to actual or potential users to understand their needs, pain points, and goals.
User Interviews: talk to actual or potential users to understand their needs, pain points, and goals.
Card Sorting:
explore users' mental models and help shape the information architecture and navigation.
Card Sorting:
explore users' mental models and help shape the information architecture and navigation.
Card Sorting: explore users' mental models and help shape the information architecture and navigation.
Card Sorting:
explore users' mental models and help shape the information architecture and navigation.
Card Sorting: explore users' mental models and help shape the information architecture and navigation.
Usability Testing:
evaluated the product's ease of use and identified pain points through testing, consolidating insights into actionable improvements to meet user goals.
Usability Testing:
evaluated the product's ease of use and identified pain points through testing, consolidating insights into actionable improvements to meet user goals.
Usability Testing: evaluated the product's ease of use and identified pain points through testing, consolidating insights into actionable improvements to meet user goals.
Usability Testing:
evaluated the product's ease of use and identified pain points through testing, consolidating insights into actionable improvements to meet user goals.
Usability Testing: evaluated the product's ease of use and identified pain points through testing, consolidating insights into actionable improvements to meet user goals.
competitive analysis
competitive analysis
competitive analysis
competitive analysis
competitive analysis
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
#1
#1
#1
#1
#1
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
#2
#2
#2
#2
#2
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
#3
#3
#3
#3
#3
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
#4
#4
#4
#4
#4
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
#5
#5
#5
#5
#5
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
user interview
user interview
user interview
user interview
user interview
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 8 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 8 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 8 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 8 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 8 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
Store Statistics
Order management
New store creation
Google analytics connection
Landing page list
Settings
User picture set up
Page conversions
Brand managers monitoring
Landing page builder
Landing page statistics
Store performance indicators
Brand manager activity
Store management
Store reports
Social Media Platforms
Customer segment
Card Sorting
Card Sorting
Card Sorting
Card Sorting
Card Sorting
Through card sorting techniques, we uncovered how the target audience’s domain knowledge is structured, helping to create an information architecture that aligns with users’ expectations.
Through card sorting techniques, we uncovered how the target audience’s domain knowledge is structured, helping to create an information architecture that aligns with users’ expectations.
Through card sorting techniques, we uncovered how the target audience’s domain knowledge is structured, helping to create an information architecture that aligns with users’ expectations.
Through card sorting techniques, we uncovered how the target audience’s domain knowledge is structured, helping to create an information architecture that aligns with users’ expectations.
Card Sorting
Through card sorting techniques, we uncovered how the target audience’s domain knowledge is structured, helping to create an information architecture that aligns with users’ expectations.
Store Statistics
Order management
New store creation
Google analytics connection
Landing page list
Settings
User picture set up
Page conversions
Brand managers monitoring
Landing page builder
Landing page statistics
Store performance indicators
Brand manager activity
Store management
Store reports
Social Media Platforms
Customer segment
Store
Store statistics
90%
Customer segment
86%
Store performance
64%
Store management
86%
New store creation
64%
Side analytics connection
86%
Reports
86%
Landing pages
Page conversions
64%
Landing page builder
86%
Ad statistics
64%
New landing creation
86%
Order management
86%
Profile
Settings
86%
Help
98%
About us
98%
Bio
98%
Social media
98%
User picture
98%
Managers
Performance desk
86%
Manager’s activity report
98%
Manager’s profile
98%
Manager’s rate
98%
Store statistics
98%
High similarity in answers
Medium similarity in answers
Store Statistics
Order management
New store creation
Google analytics connection
Landing page list
Settings
User picture set up
Page conversions
Brand managers monitoring
Landing page builder
Landing page statistics
Store performance indicators
Brand manager activity
Store management
Store reports
Social Media Platforms
Customer segment
Store
Store
Store
Store statistics
90%
Store statistics
90%
Store statistics
90%
Store statistics
90%
Store statistics
90%
Customer segment
86%
Customer segment
86%
Customer segment
86%
Customer segment
86%
Customer segment
86%
Store performance
64%
Store performance
64%
Store performance
64%
Store performance
64%
Store performance
64%
Store management
86%
Store management
86%
Store management
86%
Store management
86%
Store management
86%
New store creation
64%
New store creation
64%
New store creation
64%
New store creation
64%
New store creation
64%
Side analytics connection
86%
Side analytics connection
86%
Side analytics connection
86%
Side analytics connection
86%
Side analytics connection
86%
Reports
86%
Reports
86%
Reports
86%
Reports
86%
Reports
86%
Landing pages
Landing pages
Landing pages
Page conversions
64%
Page conversions
64%
Page conversions
64%
Page conversions
64%
Page conversions
64%
Landing page builder
86%
Landing page builder
86%
Landing page builder
86%
Landing page builder
86%
Landing page builder
86%
Ad statistics
64%
Ad statistics
64%
Ad statistics
64%
Ad statistics
64%
Ad statistics
64%
New landing creation
86%
New landing creation
86%
New landing creation
86%
New landing creation
86%
New landing creation
86%
Order management
86%
Order management
86%
Order management
86%
Order management
86%
Order management
86%
Profile
Profile
Profile
Settings
86%
Settings
86%
Settings
86%
Settings
86%
Settings
86%
Help
98%
Help
98%
Help
98%
Help
98%
Help
98%
About us
98%
About us
98%
About us
98%
About us
98%
About us
98%
Bio
98%
Bio
98%
Bio
98%
Bio
98%
Bio
98%
Social media
98%
Social media
98%
Social media
98%
Social media
98%
Social media
98%
User picture
98%
User picture
98%
User picture
98%
User picture
98%
User picture
98%
Managers
Managers
Managers
Performance desk
86%
Performance desk
86%
Performance desk
86%
Performance desk
86%
Performance desk
86%
Manager’s activity report
98%
Manager’s activity report
98%
Manager’s activity report
98%
Manager’s activity report
98%
Manager’s activity report
98%
Manager’s profile
98%
Manager’s profile
98%
Manager’s profile
98%
Manager’s profile
98%
Manager’s profile
98%
Manager’s rate
98%
Manager’s rate
98%
Manager’s rate
98%
Manager’s rate
98%
Manager’s rate
98%
Store statistics
98%
Store statistics
98%
Store statistics
98%
Store statistics
98%
Store statistics
98%
High similarity in answers
High similarity in answers
High similarity in answers
High similarity in answers
High similarity in answers
Medium similarity in answers
Medium similarity in answers
Medium similarity in answers
Medium similarity in answers
Medium similarity in answers
usability testing
usability testing
usability testing
usability testing
usability testing
From user interviews, I realized that our users don’t have much time. This insight shaped my approach to usability testing, focusing on efficiency and simplicity.
To prepare, I created a detailed usability testing script outlining clear objectives, key areas to evaluate, and specific metrics to measure success.
From user interviews, I realized that our users don’t have much time. This insight shaped my approach to usability testing, focusing on efficiency and simplicity.
To prepare, I created a detailed usability testing script outlining clear objectives, key areas to evaluate, and specific metrics to measure success.
From user interviews, I realized that our users don’t have much time. This insight shaped my approach to usability testing, focusing on efficiency and simplicity.
To prepare, I created a detailed usability testing script outlining clear objectives, key areas to evaluate, and specific metrics to measure success.
From user interviews, I realized that our users don’t have much time. This insight shaped my approach to usability testing, focusing on efficiency and simplicity.
To prepare, I created a detailed usability testing script outlining clear objectives, key areas to evaluate, and specific metrics to measure success.
From user interviews, I realized that our users don’t have much time. This insight shaped my approach to usability testing, focusing on efficiency and simplicity.
To prepare, I created a detailed usability testing script outlining clear objectives, key areas to evaluate, and specific metrics to measure success.
usability testing
usability testing
usability testing
usability testing
usability testing
For the prototype tasks, I ensured they reflected real-world scenarios, such as completing a purchase or navigating to a specific feature. I observed users’ interactions closely, noting any hesitations, errors, or feedback.
After conducting the tests, I compiled the findings into a structured report, including a summary of key insights, screenshots from testing sessions, and a prioritized list of actionable recommendations. The process highlighted opportunities to streamline navigation, simplify workflows, and include time-saving features.
By staying user-focused throughout, I was able to uncover valuable opportunities to enhance the product’s usability and align it with real user needs.
For the prototype tasks, I ensured they reflected real-world scenarios, such as completing a purchase or navigating to a specific feature. I observed users’ interactions closely, noting any hesitations, errors, or feedback.
After conducting the tests, I compiled the findings into a structured report, including a summary of key insights, screenshots from testing sessions, and a prioritized list of actionable recommendations. The process highlighted opportunities to streamline navigation, simplify workflows, and include time-saving features.
By staying user-focused throughout, I was able to uncover valuable opportunities to enhance the product’s usability and align it with real user needs.
For the prototype tasks, I ensured they reflected real-world scenarios, such as completing a purchase or navigating to a specific feature. I observed users’ interactions closely, noting any hesitations, errors, or feedback.
After conducting the tests, I compiled the findings into a structured report, including a summary of key insights, screenshots from testing sessions, and a prioritized list of actionable recommendations. The process highlighted opportunities to streamline navigation, simplify workflows, and include time-saving features.
By staying user-focused throughout, I was able to uncover valuable opportunities to enhance the product’s usability and align it with real user needs.
For the prototype tasks, I ensured they reflected real-world scenarios, such as completing a purchase or navigating to a specific feature. I observed users’ interactions closely, noting any hesitations, errors, or feedback.
After conducting the tests, I compiled the findings into a structured report, including a summary of key insights, screenshots from testing sessions, and a prioritized list of actionable recommendations. The process highlighted opportunities to streamline navigation, simplify workflows, and include time-saving features.
By staying user-focused throughout, I was able to uncover valuable opportunities to enhance the product’s usability and align it with real user needs.
For the prototype tasks, I ensured they reflected real-world scenarios, such as completing a purchase or navigating to a specific feature. I observed users’ interactions closely, noting any hesitations, errors, or feedback.
After conducting the tests, I compiled the findings into a structured report, including a summary of key insights, screenshots from testing sessions, and a prioritized list of actionable recommendations. The process highlighted opportunities to streamline navigation, simplify workflows, and include time-saving features.
By staying user-focused throughout, I was able to uncover valuable opportunities to enhance the product’s usability and align it with real user needs.
wireframes
wireframes
wireframes
wireframes
wireframes
The findings from usability testing gave me clear insights into users’ pain points, expectations, and behaviors. Using this feedback, I designed high-fidelity wireframes that addressed areas of confusion, streamlined key workflows, and integrated features users deemed essential.
By creating these early designs, I could quickly test and iterate on our rough ideas without investing time in full visual design.
The wireframes became a collaborative tool, sparking valuable conversations with team members and stakeholders while allowing us to validate concepts with users early on. This process helped us stay agile and user-focused, paving the way for more polished design solutions later.
The findings from usability testing gave me clear insights into users’ pain points, expectations, and behaviors. Using this feedback, I designed high-fidelity wireframes that addressed areas of confusion, streamlined key workflows, and integrated features users deemed essential.
By creating these early designs, I could quickly test and iterate on our rough ideas without investing time in full visual design.
The wireframes became a collaborative tool, sparking valuable conversations with team members and stakeholders while allowing us to validate concepts with users early on. This process helped us stay agile and user-focused, paving the way for more polished design solutions later.
The findings from usability testing gave me clear insights into users’ pain points, expectations, and behaviors. Using this feedback, I designed high-fidelity wireframes that addressed areas of confusion, streamlined key workflows, and integrated features users deemed essential.
By creating these early designs, I could quickly test and iterate on our rough ideas without investing time in full visual design.
The wireframes became a collaborative tool, sparking valuable conversations with team members and stakeholders while allowing us to validate concepts with users early on. This process helped us stay agile and user-focused, paving the way for more polished design solutions later.
The findings from usability testing gave me clear insights into users’ pain points, expectations, and behaviors. Using this feedback, I designed high-fidelity wireframes that addressed areas of confusion, streamlined key workflows, and integrated features users deemed essential.
By creating these early designs, I could quickly test and iterate on our rough ideas without investing time in full visual design.
The wireframes became a collaborative tool, sparking valuable conversations with team members and stakeholders while allowing us to validate concepts with users early on. This process helped us stay agile and user-focused, paving the way for more polished design solutions later.
The findings from usability testing gave me clear insights into users’ pain points, expectations, and behaviors. Using this feedback, I designed high-fidelity wireframes that addressed areas of confusion, streamlined key workflows, and integrated features users deemed essential.
By creating these early designs, I could quickly test and iterate on our rough ideas without investing time in full visual design.
The wireframes became a collaborative tool, sparking valuable conversations with team members and stakeholders while allowing us to validate concepts with users early on. This process helped us stay agile and user-focused, paving the way for more polished design solutions later.
design concept
design concept
design concept
design concept
design concept
The design concept establishes the visual identity of the project, combining fonts, colors, icons, and illustrations to create a cohesive and engaging user experience. Each element was carefully chosen to reflect the brand’s personality and ensure accessibility, consistency, and clarity across all touchpoints.
The design concept establishes the visual identity of the project, combining fonts, colors, icons, and illustrations to create a cohesive and engaging user experience. Each element was carefully chosen to reflect the brand’s personality and ensure accessibility, consistency, and clarity across all touchpoints.
The design concept establishes the visual identity of the project, combining fonts, colors, icons, and illustrations to create a cohesive and engaging user experience. Each element was carefully chosen to reflect the brand’s personality and ensure accessibility, consistency, and clarity across all touchpoints.
The design concept establishes the visual identity of the project, combining fonts, colors, icons, and illustrations to create a cohesive and engaging user experience. Each element was carefully chosen to reflect the brand’s personality and ensure accessibility, consistency, and clarity across all touchpoints.
The design concept establishes the visual identity of the project, combining fonts, colors, icons, and illustrations to create a cohesive and engaging user experience. Each element was carefully chosen to reflect the brand’s personality and ensure accessibility, consistency, and clarity across all touchpoints.
action plan
action plan
action plan
action plan
action plan
After completing the quick tests, we reviewed our notes and observations, identifying key areas for improvement and new opportunities. This step allowed us to prioritize actionable insights, turning feedback into clear design objectives that guided our next iterations.
After completing the quick tests, we reviewed our notes and observations, identifying key areas for improvement and new opportunities. This step allowed us to prioritize actionable insights, turning feedback into clear design objectives that guided our next iterations.
After completing the quick tests, we reviewed our notes and observations, identifying key areas for improvement and new opportunities. This step allowed us to prioritize actionable insights, turning feedback into clear design objectives that guided our next iterations.
After completing the quick tests, we reviewed our notes and observations, identifying key areas for improvement and new opportunities. This step allowed us to prioritize actionable insights, turning feedback into clear design objectives that guided our next iterations.
After completing the quick tests, we reviewed our notes and observations, identifying key areas for improvement and new opportunities. This step allowed us to prioritize actionable insights, turning feedback into clear design objectives that guided our next iterations.
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
We successfully built an eCommerce solution that empowers businesses to boost conversions, grow revenue, and lower marketing campaign costs.
We successfully built an eCommerce solution that empowers businesses to boost conversions, grow revenue, and lower marketing campaign costs.
We successfully built an eCommerce solution that empowers businesses to boost conversions, grow revenue, and lower marketing campaign costs.
We successfully built an eCommerce solution that empowers businesses to boost conversions, grow revenue, and lower marketing campaign costs.
We successfully built an eCommerce solution that empowers businesses to boost conversions, grow revenue, and lower marketing campaign costs.
Discovery phase was launched on time.
10+ fully designed landing page templates.
Doubles conversions in the first month of usage.
Increased top-line revenue by 20%.
Discovery phase was launched on time.
10+ fully designed landing page templates.
Doubles conversions in the first month of usage.
Increased top-line revenue by 20%.
Discovery phase was launched on time.
10+ fully designed landing page templates.
Doubles conversions in the first month of usage.
Increased top-line revenue by 20%.
Discovery phase was launched on time.
10+ fully designed landing page templates.
Doubles conversions in the first month of usage.
Increased top-line revenue by 20%.
Discovery phase was launched on time.
10+ fully designed landing page templates.
Doubles conversions in the first month of usage.
Increased top-line revenue by 20%.
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