emily resort
emily resort
emily resort
emily resort
emily resort
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
Overview
Overview
Overview
Overview
Overview
Emily Resort is a modern, all-season multifunctional complex offering recreation, entertainment, sports, and wellness experiences for the whole family. Our team was entrusted with designing and developing a comprehensive website from scratch to establish an engaging and user-friendly online presence.
The primary objective was to create a platform that reflects the resort’s modern and diverse nature, while effectively showcasing its wide array of offerings. The site’s design emphasizes intuitive navigation, visually appealing layouts, and informative content, ensuring customers can seamlessly explore and book services tailored to their needs.
As a Senior UX/UI Designer, I led the design vision for Emily Resort’s website, ensuring an intuitive and engaging user experience. My responsibilities included creating a seamless booking system, crafting a modern and visually appealing interface, and driving the design process across wireframes, prototypes, and high-fidelity mockups.
Emily Resort is a modern, all-season multifunctional complex offering recreation, entertainment, sports, and wellness experiences for the whole family. Our team was entrusted with designing and developing a comprehensive website from scratch to establish an engaging and user-friendly online presence.
The primary objective was to create a platform that reflects the resort’s modern and diverse nature, while effectively showcasing its wide array of offerings. The site’s design emphasizes intuitive navigation, visually appealing layouts, and informative content, ensuring customers can seamlessly explore and book services tailored to their needs.
As a Senior UX/UI Designer, I led the design vision for Emily Resort’s website, ensuring an intuitive and engaging user experience. My responsibilities included creating a seamless booking system, crafting a modern and visually appealing interface, and driving the design process across wireframes, prototypes, and high-fidelity mockups.
Emily Resort is a modern, all-season multifunctional complex offering recreation, entertainment, sports, and wellness experiences for the whole family. Our team was entrusted with designing and developing a comprehensive website from scratch to establish an engaging and user-friendly online presence.
The primary objective was to create a platform that reflects the resort’s modern and diverse nature, while effectively showcasing its wide array of offerings. The site’s design emphasizes intuitive navigation, visually appealing layouts, and informative content, ensuring customers can seamlessly explore and book services tailored to their needs.
As a Senior UX/UI Designer, I led the design vision for Emily Resort’s website, ensuring an intuitive and engaging user experience. My responsibilities included creating a seamless booking system, crafting a modern and visually appealing interface, and driving the design process across wireframes, prototypes, and high-fidelity mockups.
Emily Resort is a modern, all-season multifunctional complex offering recreation, entertainment, sports, and wellness experiences for the whole family. Our team was entrusted with designing and developing a comprehensive website from scratch to establish an engaging and user-friendly online presence.
The primary objective was to create a platform that reflects the resort’s modern and diverse nature, while effectively showcasing its wide array of offerings. The site’s design emphasizes intuitive navigation, visually appealing layouts, and informative content, ensuring customers can seamlessly explore and book services tailored to their needs.
As a Senior UX/UI Designer, I led the design vision for Emily Resort’s website, ensuring an intuitive and engaging user experience. My responsibilities included creating a seamless booking system, crafting a modern and visually appealing interface, and driving the design process across wireframes, prototypes, and high-fidelity mockups.
Emily Resort is a modern, all-season multifunctional complex offering recreation, entertainment, sports, and wellness experiences for the whole family. Our team was entrusted with designing and developing a comprehensive website from scratch to establish an engaging and user-friendly online presence.
The primary objective was to create a platform that reflects the resort’s modern and diverse nature, while effectively showcasing its wide array of offerings. The site’s design emphasizes intuitive navigation, visually appealing layouts, and informative content, ensuring customers can seamlessly explore and book services tailored to their needs.
As a Senior UX/UI Designer, I led the design vision for Emily Resort’s website, ensuring an intuitive and engaging user experience. My responsibilities included creating a seamless booking system, crafting a modern and visually appealing interface, and driving the design process across wireframes, prototypes, and high-fidelity mockups.
Challenges
Challenges
Challenges
Challenges
Challenges
One of the main challenges was designing and integrating a robust, user-friendly booking system capable of managing various reservations efficiently. This required maintaining high performance and security standards while ensuring the system’s interface remained intuitive and accessible across a wide range of users.
One of the main challenges was designing and integrating a robust, user-friendly booking system capable of managing various reservations efficiently. This required maintaining high performance and security standards while ensuring the system’s interface remained intuitive and accessible across a wide range of users.
One of the main challenges was designing and integrating a robust, user-friendly booking system capable of managing various reservations efficiently. This required maintaining high performance and security standards while ensuring the system’s interface remained intuitive and accessible across a wide range of users.
One of the main challenges was designing and integrating a robust, user-friendly booking system capable of managing various reservations efficiently. This required maintaining high performance and security standards while ensuring the system’s interface remained intuitive and accessible across a wide range of users.
One of the main challenges was designing and integrating a robust, user-friendly booking system capable of managing various reservations efficiently. This required maintaining high performance and security standards while ensuring the system’s interface remained intuitive and accessible across a wide range of users.
Metrics
Metrics
Metrics
Metrics
Metrics
#1 Increased online bookings:
Monitored the percentage growth in reservations made through the new system compared to the previous platform.
#1 Increased online bookings:
Monitored the percentage growth in reservations made through the new system compared to the previous platform.
#1 Increased online bookings:
Monitored the percentage growth in reservations made through the new system compared to the previous platform.
#1 Increased online bookings:
Monitored the percentage growth in reservations made through the new system compared to the previous platform.
#1 Increased online bookings:
Monitored the percentage growth in reservations made through the new system compared to the previous platform.
#2 User engagement:
Tracked metrics like session duration and pages per visit to evaluate user engagement and retention.
#2 User engagement:
Tracked metrics like session duration and pages per visit to evaluate user engagement and retention.
#2 User engagement:
Tracked metrics like session duration and pages per visit to evaluate user engagement and retention.
#2 User engagement:
Tracked metrics like session duration and pages per visit to evaluate user engagement and retention.
#2 User engagement:
Tracked metrics like session duration and pages per visit to evaluate user engagement and retention.
Impact
Impact
Impact
Impact
Impact
The project received great feedback from stakeholders and helped set the stage for expanding Emily Resort’s services to include the Medical Center, Wellness & SPA, and ski facilities.
The project received great feedback from stakeholders and helped set the stage for expanding Emily Resort’s services to include the Medical Center, Wellness & SPA, and ski facilities.
The project received great feedback from stakeholders and helped set the stage for expanding Emily Resort’s services to include the Medical Center, Wellness & SPA, and ski facilities.
The project received great feedback from stakeholders and helped set the stage for expanding Emily Resort’s services to include the Medical Center, Wellness & SPA, and ski facilities.
The project received great feedback from stakeholders and helped set the stage for expanding Emily Resort’s services to include the Medical Center, Wellness & SPA, and ski facilities.
Visitor Engagement:
Visitor Engagement:
Visitor Engagement:
Visitor Engagement:
Visitor Engagement:
+44.7%
+44.7%
+44.7%
+44.7%
+44.7%
Online Bookings:
Online Bookings:
Online Bookings:
Online Bookings:
Online Bookings:
+29.5%
+29.5%
+29.5%
+29.5%
+29.5%
activities & timeline
activities & timeline
activities & timeline
activities & timeline
activities & timeline
research
research
research
research
research
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
My first step after the business interview was to research and gather information about competitors to gain insights into their strengths, weaknesses, opportunities, and threats.
01.
01.
01.
01.
01.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
Identified top competitors on the industry, market share, and target audience. Researched their products and services. Analyzed marketing strategies.
02.
02.
02.
02.
02.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
Evaluated their strengths and weaknesses: analyzed their unique selling points, brand recognition, quality, customer loyalty and service, their pricing.
03.
03.
03.
03.
03.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
Identified their opportunities and threats: looked for any important external factors or challenges that may pose a threat to their business.
04.
04.
04.
04.
04.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
Compared the businesses. Identified areas where we can improve or differentiate services, products to gain a competitive advantage.
05.
05.
05.
05.
05.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
Summarized the findings in a report, highlighting key insights and recommendations for the business to compete effectively in the market.
user interviews
user interviews
user interviews
user interviews
user interviews
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 12 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 12 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 12 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 12 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
To understand the real experiences, needs, and behaviours of our users, I conducted one-on-one the user interviews via video conferencing and gathered in-depth insights. I interviewed 12 people, 20 min each.
Our previous research experience shows me that our users time-poor and cautious with new app features. By speaking to them, I consolidated all valuable inputs about users’ needs and classified it into goals, wants, and pains.
Questions
Questions
Questions
• Why did you decide to stay at Emily Resort place?
• Why did you decide to stay at Emily Resort place?
• Why did you decide to stay at Emily Resort place?
• Why did you decide to stay at Emily Resort place?
• Why did you decide to stay at Emily Resort place?
• Can you tell me your experience of using Resort’s services?
• Can you tell me your experience of using Resort’s services?
• Can you tell me your experience of using Resort’s services?
• Can you tell me your experience of using Resort’s services?
• Can you tell me your experience of using Resort’s services?
• What features of their service do you find most significant?
• What features of their service do you find most significant?
• What features of their service do you find most significant?
• What features of their service do you find most significant?
• What features of their service do you find most significant?
• How frequently do you use Resort’s services?
• How frequently do you use Resort’s services?
• How frequently do you use Resort’s services?
• How frequently do you use Resort’s services?
• How frequently do you use Resort’s services?
• How do you usually choose a place to stay?
• How do you usually choose a place to stay?
• How do you usually choose a place to stay?
• How do you usually choose a place to stay?
• How do you usually choose a place to stay?
• Which was your favourite service here?
• Which was your favourite service here?
• Which was your favourite service here?
• Which was your favourite service here?
• Which was your favourite service here?
• What changes or improvements would you like to see in our service?
• What changes or improvements would you like to see in our service?
• What changes or improvements would you like to see in our service?
• What changes or improvements would you like to see in our service?
• What changes or improvements would you like to see in our service?
• What kind of devices do you usually use to reserve and why?
• What kind of devices do you usually use to reserve and why?
• What kind of devices do you usually use to reserve and why?
• What kind of devices do you usually use to reserve and why?
• What kind of devices do you usually use to reserve and why?
information architecture
information architecture
information architecture
information architecture
information architecture
After collaborating closely with Emily Resort stakeholders and the product manager, I developed and finalized a comprehensive Information Architecture. This framework ensures that the website delivers an optimal user experience by making information and services easily accessible and intuitive to navigate.
After collaborating closely with Emily Resort stakeholders and the product manager, I developed and finalized a comprehensive Information Architecture. This framework ensures that the website delivers an optimal user experience by making information and services easily accessible and intuitive to navigate.
After collaborating closely with Emily Resort stakeholders and the product manager, I developed and finalized a comprehensive Information Architecture. This framework ensures that the website delivers an optimal user experience by making information and services easily accessible and intuitive to navigate.
After collaborating closely with Emily Resort stakeholders and the product manager, I developed and finalized a comprehensive Information Architecture. This framework ensures that the website delivers an optimal user experience by making information and services easily accessible and intuitive to navigate.
After collaborating closely with Emily Resort stakeholders and the product manager, I developed and finalized a comprehensive Information Architecture. This framework ensures that the website delivers an optimal user experience by making information and services easily accessible and intuitive to navigate.
style guide
style guide
style guide
style guide
style guide
typography
typography
typography
typography
typography
card design
card design
card design
card design
card design
color palettes
color palettes
color palettes
color palettes
color palettes
logos
logos
logos
logos
logos
grid system
grid system
grid system
grid system
grid system
the solution
the solution
the solution
the solution
the solution
Desktop & Responsive
Desktop & Responsive
Desktop & Responsive
Desktop & Responsive
Desktop & Responsive
outcomes
outcomes
outcomes
outcomes
outcomes
Post-launch, our analytics team tracked how the new website significantly boosted user engagement and online bookings. The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.
Post-launch, our analytics team tracked how the new website significantly boosted user engagement and online bookings. The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.
Post-launch, our analytics team tracked how the new website significantly boosted user engagement and online bookings. The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.
Post-launch, our analytics team tracked how the new website significantly boosted user engagement and online bookings. The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.
Visitor Engagement:
Visitor Engagement:
Visitor Engagement:
Visitor Engagement:
+44.7%
+44.7%
+44.7%
+44.7%
Online Bookings:
Online Bookings:
Online Bookings:
Online Bookings:
+29.5%
+29.5%
+29.5%
+29.5%
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