marriage score

marriage score

marriage score

marriage score

marriage score

Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.

Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.

Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.

Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.

Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.

Overview

Overview

Overview

Overview

Overview

Marriage Score is an app designed to empower couples with practical tools to nurture their relationships. Built on proven psychological concepts and practices, it transforms meaningful relationship work into enjoyable, accessible activities. Unlike traditional marriage counseling, which often involves crisis intervention and clinical settings, Marriage Score offers couples proactive ways to stay connected and engaged.

As the lead designer on this project, I collaborated closely with the founder, a professional couples counselor, to create a platform that fosters ongoing relationship engagement without feeling clinical or overly technical. I was responsible for driving the design vision and execution across all phases, including research, wireframing, prototyping, and visual design.

Marriage Score is an app designed to empower couples with practical tools to nurture their relationships. Built on proven psychological concepts and practices, it transforms meaningful relationship work into enjoyable, accessible activities. Unlike traditional marriage counseling, which often involves crisis intervention and clinical settings, Marriage Score offers couples proactive ways to stay connected and engaged.

As the lead designer on this project, I collaborated closely with the founder, a professional couples counselor, to create a platform that fosters ongoing relationship engagement without feeling clinical or overly technical. I was responsible for driving the design vision and execution across all phases, including research, wireframing, prototyping, and visual design.

Marriage Score is an app designed to empower couples with practical tools to nurture their relationships. Built on proven psychological concepts and practices, it transforms meaningful relationship work into enjoyable, accessible activities. Unlike traditional marriage counseling, which often involves crisis intervention and clinical settings, Marriage Score offers couples proactive ways to stay connected and engaged.

As the lead designer on this project, I collaborated closely with the founder, a professional couples counselor, to create a platform that fosters ongoing relationship engagement without feeling clinical or overly technical. I was responsible for driving the design vision and execution across all phases, including research, wireframing, prototyping, and visual design.

Marriage Score is an app designed to empower couples with practical tools to nurture their relationships. Built on proven psychological concepts and practices, it transforms meaningful relationship work into enjoyable, accessible activities. Unlike traditional marriage counseling, which often involves crisis intervention and clinical settings, Marriage Score offers couples proactive ways to stay connected and engaged.

As the lead designer on this project, I collaborated closely with the founder, a professional couples counselor, to create a platform that fosters ongoing relationship engagement without feeling clinical or overly technical. I was responsible for driving the design vision and execution across all phases, including research, wireframing, prototyping, and visual design.

Marriage Score is an app designed to empower couples with practical tools to nurture their relationships. Built on proven psychological concepts and practices, it transforms meaningful relationship work into enjoyable, accessible activities. Unlike traditional marriage counseling, which often involves crisis intervention and clinical settings, Marriage Score offers couples proactive ways to stay connected and engaged.

As the lead designer on this project, I collaborated closely with the founder, a professional couples counselor, to create a platform that fosters ongoing relationship engagement without feeling clinical or overly technical. I was responsible for driving the design vision and execution across all phases, including research, wireframing, prototyping, and visual design.

Challenges

Challenges

Challenges

Challenges

Challenges

#1 Balancing depth with accessibility:

#1 Balancing depth with accessibility:

#1 Balancing depth with accessibility:

#1 Balancing depth with accessibility:

#1 Balancing depth with accessibility:

Designing a platform that blends psychological practices with an approachable, non-clinical tone to engage users comfortably.

Designing a platform that blends psychological practices with an approachable, non-clinical tone to engage users comfortably.

Designing a platform that blends psychological practices with an approachable, non-clinical tone to engage users comfortably.

Designing a platform that blends psychological practices with an approachable, non-clinical tone to engage users comfortably.

Designing a platform that blends psychological practices with an approachable, non-clinical tone to engage users comfortably.

#2 Measuring success of interaction:

#2 Measuring success of interaction:

#2 Measuring success of interaction:

#2 Measuring success of interaction:

#2 Measuring success of interaction:

Integrating analytics to refine features based on user engagement and feedback post-launch.

Integrating analytics to refine features based on user engagement and feedback post-launch.

Integrating analytics to refine features based on user engagement and feedback post-launch.

Integrating analytics to refine features based on user engagement and feedback post-launch.

Integrating analytics to refine features based on user engagement and feedback post-launch.

Metrics

Metrics

Metrics

Metrics

Metrics

#1 Feature usage rate:

Track how often key features (daily tasks, resource recommendations) are used.

#1 Feature usage rate:

Track how often key features (daily tasks, resource recommendations) are used.

#1 Feature usage rate:

Track how often key features (daily tasks, resource recommendations) are used.

#1 Feature usage rate:

Track how often key features (daily tasks, resource recommendations) are used.

#1 Feature usage rate:

Track how often key features (daily tasks, resource recommendations) are used.

#2 Retention rate:

Track user retention rates over time to highlight the app’s long-term value and loyalty.

#2 Retention rate:

Track user retention rates over time to highlight the app’s long-term value and loyalty.

#2 Retention rate:

Track user retention rates over time to highlight the app’s long-term value and loyalty.

#2 Retention rate:

Track user retention rates over time to highlight the app’s long-term value and loyalty.

#2 Retention rate:

Track user retention rates over time to highlight the app’s long-term value and loyalty.

#3 Relationship improvement feedback:

Collect user-reported improvements in relationships.

#3 Relationship improvement feedback:

Collect user-reported improvements in relationships.

#3 Relationship improvement feedback:

Collect user-reported improvements in relationships.

#3 Relationship improvement feedback:

Collect user-reported improvements in relationships.

#3 Relationship improvement feedback:

Collect user-reported improvements in relationships.

Impact

Impact

Impact

Impact

Impact

Following the successful launch of the iOS mobile app on the App Store, our efforts yielded impactful results that positively influenced user engagement and relationship dynamics among couples.

Following the successful launch of the iOS mobile app on the App Store, our efforts yielded impactful results that positively influenced user engagement and relationship dynamics among couples.

Following the successful launch of the iOS mobile app on the App Store, our efforts yielded impactful results that positively influenced user engagement and relationship dynamics among couples.

Following the successful launch of the iOS mobile app on the App Store, our efforts yielded impactful results that positively influenced user engagement and relationship dynamics among couples.

Following the successful launch of the iOS mobile app on the App Store, our efforts yielded impactful results that positively influenced user engagement and relationship dynamics among couples.

process

process

process

process

process

approach

approach

approach

approach

approach

As the lead designer, my primary goal was to design a user-friendly iOS mobile app that helps couples better understand each other’s marital needs and fosters mutual understanding within their relationship.
I received a list of 48 questions from the client, divided into four categories, with each question offering seven answer options. Each category is assigned a distinct color for easy differentiation.

Each challenge is worth 7 points, with four new challenges presented weekly. Uncompleted challenges expire at the end of the week, and points earned contribute to boosting the Marriage Score for a duration of 4 weeks.
To support platform growth, I developed a scalable design system with reusable components and interaction patterns, enhancing usability and establishing a foundation for future expansion.

As the lead designer, my primary goal was to design a user-friendly iOS mobile app that helps couples better understand each other’s marital needs and fosters mutual understanding within their relationship.
I received a list of 48 questions from the client, divided into four categories, with each question offering seven answer options. Each category is assigned a distinct color for easy differentiation.

Each challenge is worth 7 points, with four new challenges presented weekly. Uncompleted challenges expire at the end of the week, and points earned contribute to boosting the Marriage Score for a duration of 4 weeks.
To support platform growth, I developed a scalable design system with reusable components and interaction patterns, enhancing usability and establishing a foundation for future expansion.

As the lead designer, my primary goal was to design a user-friendly iOS mobile app that helps couples better understand each other’s marital needs and fosters mutual understanding within their relationship.
I received a list of 48 questions from the client, divided into four categories, with each question offering seven answer options. Each category is assigned a distinct color for easy differentiation.

Each challenge is worth 7 points, with four new challenges presented weekly. Uncompleted challenges expire at the end of the week, and points earned contribute to boosting the Marriage Score for a duration of 4 weeks.
To support platform growth, I developed a scalable design system with reusable components and interaction patterns, enhancing usability and establishing a foundation for future expansion.

As the lead designer, my primary goal was to design a user-friendly iOS mobile app that helps couples better understand each other’s marital needs and fosters mutual understanding within their relationship.
I received a list of 48 questions from the client, divided into four categories, with each question offering seven answer options. Each category is assigned a distinct color for easy differentiation.

Each challenge is worth 7 points, with four new challenges presented weekly. Uncompleted challenges expire at the end of the week, and points earned contribute to boosting the Marriage Score for a duration of 4 weeks.
To support platform growth, I developed a scalable design system with reusable components and interaction patterns, enhancing usability and establishing a foundation for future expansion.

As the lead designer, my primary goal was to design a user-friendly iOS mobile app that helps couples better understand each other’s marital needs and fosters mutual understanding within their relationship.
I received a list of 48 questions from the client, divided into four categories, with each question offering seven answer options. Each category is assigned a distinct color for easy differentiation.

Each challenge is worth 7 points, with four new challenges presented weekly. Uncompleted challenges expire at the end of the week, and points earned contribute to boosting the Marriage Score for a duration of 4 weeks.
To support platform growth, I developed a scalable design system with reusable components and interaction patterns, enhancing usability and establishing a foundation for future expansion.

requirements

requirements

requirements

requirements

requirements

Our client outlined specific requirements to ensure the app effectively supported its goal of fostering meaningful connections between couples. The design needed to prioritize a warm, engaging, and user-friendly interface that aligned with their vision of approachability and emotional resonance.

Key specifications included a distinct color scheme to differentiate the four question categories, enhancing clarity and navigation, a visually engaging yet intuitive layout with minimal onscreen controls to help users focus on core tasks, and an easy-to-follow onboarding process.

Our client outlined specific requirements to ensure the app effectively supported its goal of fostering meaningful connections between couples. The design needed to prioritize a warm, engaging, and user-friendly interface that aligned with their vision of approachability and emotional resonance.

Key specifications included a distinct color scheme to differentiate the four question categories, enhancing clarity and navigation, a visually engaging yet intuitive layout with minimal onscreen controls to help users focus on core tasks, and an easy-to-follow onboarding process.

Our client outlined specific requirements to ensure the app effectively supported its goal of fostering meaningful connections between couples. The design needed to prioritize a warm, engaging, and user-friendly interface that aligned with their vision of approachability and emotional resonance.

Key specifications included a distinct color scheme to differentiate the four question categories, enhancing clarity and navigation, a visually engaging yet intuitive layout with minimal onscreen controls to help users focus on core tasks, and an easy-to-follow onboarding process.

Our client outlined specific requirements to ensure the app effectively supported its goal of fostering meaningful connections between couples. The design needed to prioritize a warm, engaging, and user-friendly interface that aligned with their vision of approachability and emotional resonance.

Key specifications included a distinct color scheme to differentiate the four question categories, enhancing clarity and navigation, a visually engaging yet intuitive layout with minimal onscreen controls to help users focus on core tasks, and an easy-to-follow onboarding process.

Our client outlined specific requirements to ensure the app effectively supported its goal of fostering meaningful connections between couples. The design needed to prioritize a warm, engaging, and user-friendly interface that aligned with their vision of approachability and emotional resonance.

Key specifications included a distinct color scheme to differentiate the four question categories, enhancing clarity and navigation, a visually engaging yet intuitive layout with minimal onscreen controls to help users focus on core tasks, and an easy-to-follow onboarding process.

Registration

Registration

Registration

Profile

Profile

Profile

Inventory / Assessment

Inventory / Assessment

Inventory / Assessment

Scorecard Overview

Scorecard Overview

Scorecard Overview

wireframes

wireframes

wireframes

wireframes

wireframes

Our design focused on reducing cognitive load by limiting onscreen controls and prioritizing primary tasks and content.
Secondary details were kept discoverable through minimal interaction, ensuring a clean and focused experience tailored to foster meaningful connections.

Our design focused on reducing cognitive load by limiting onscreen controls and prioritizing primary tasks and content.
Secondary details were kept discoverable through minimal interaction, ensuring a clean and focused experience tailored to foster meaningful connections.

Our design focused on reducing cognitive load by limiting onscreen controls and prioritizing primary tasks and content.
Secondary details were kept discoverable through minimal interaction, ensuring a clean and focused experience tailored to foster meaningful connections.

Our design focused on reducing cognitive load by limiting onscreen controls and prioritizing primary tasks and content.
Secondary details were kept discoverable through minimal interaction, ensuring a clean and focused experience tailored to foster meaningful connections.

Our design focused on reducing cognitive load by limiting onscreen controls and prioritizing primary tasks and content.
Secondary details were kept discoverable through minimal interaction, ensuring a clean and focused experience tailored to foster meaningful connections.

I designed 120 high-fidelity wireframes to establish a user-centered structure that seamlessly integrates the customer’s core business data.

These wireframes defined the app’s foundational layout, focusing on an intuitive user journey through its primary features, such as the weekly challenges, categorized question prompts, and progress tracking.

Each interaction and screen was carefully mapped to ensure clarity, consistency, and a cohesive flow that supports users in completing tasks with ease.

I designed 120 high-fidelity wireframes to establish a user-centered structure that seamlessly integrates the customer’s core business data.

These wireframes defined the app’s foundational layout, focusing on an intuitive user journey through its primary features, such as the weekly challenges, categorized question prompts, and progress tracking.

Each interaction and screen was carefully mapped to ensure clarity, consistency, and a cohesive flow that supports users in completing tasks with ease.

I designed 120 high-fidelity wireframes to establish a user-centered structure that seamlessly integrates the customer’s core business data.

These wireframes defined the app’s foundational layout, focusing on an intuitive user journey through its primary features, such as the weekly challenges, categorized question prompts, and progress tracking.

Each interaction and screen was carefully mapped to ensure clarity, consistency, and a cohesive flow that supports users in completing tasks with ease.

I designed 120 high-fidelity wireframes to establish a user-centered structure that seamlessly integrates the customer’s core business data.

These wireframes defined the app’s foundational layout, focusing on an intuitive user journey through its primary features, such as the weekly challenges, categorized question prompts, and progress tracking.

Each interaction and screen was carefully mapped to ensure clarity, consistency, and a cohesive flow that supports users in completing tasks with ease.

I designed 120 high-fidelity wireframes to establish a user-centered structure that seamlessly integrates the customer’s core business data.

These wireframes defined the app’s foundational layout, focusing on an intuitive user journey through its primary features, such as the weekly challenges, categorized question prompts, and progress tracking.

Each interaction and screen was carefully mapped to ensure clarity, consistency, and a cohesive flow that supports users in completing tasks with ease.

key app features

key app features

key app features

key app features

key app features

In the following sections, I want to show you significant screens of the app, so you can see what features have been developed and how it can benefit the couple.

In the following sections, I want to show you significant screens of the app, so you can see what features have been developed and how it can benefit the couple.

In the following sections, I want to show you significant screens of the app, so you can see what features have been developed and how it can benefit the couple.

In the following sections, I want to show you significant screens of the app, so you can see what features have been developed and how it can benefit the couple.

In the following sections, I want to show you significant screens of the app, so you can see what features have been developed and how it can benefit the couple.

Relationship improvement feedback

Relationship improvement feedback

Relationship improvement feedback

Relationship improvement feedback

Relationship improvement feedback

The app’s interactive features significantly boosted user engagement and retention, fostering better communication and understanding between partners. By offering accessible tools and resources, we empowered couples to prioritize their relationships and enrich their overall marital experience.

The app’s interactive features significantly boosted user engagement and retention, fostering better communication and understanding between partners. By offering accessible tools and resources, we empowered couples to prioritize their relationships and enrich their overall marital experience.

The app’s interactive features significantly boosted user engagement and retention, fostering better communication and understanding between partners. By offering accessible tools and resources, we empowered couples to prioritize their relationships and enrich their overall marital experience.

The app’s interactive features significantly boosted user engagement and retention, fostering better communication and understanding between partners. By offering accessible tools and resources, we empowered couples to prioritize their relationships and enrich their overall marital experience.

The app’s interactive features significantly boosted user engagement and retention, fostering better communication and understanding between partners. By offering accessible tools and resources, we empowered couples to prioritize their relationships and enrich their overall marital experience.

“Marriage Score is a place where we experience hope in our marriage.”

“Marriage Score is a place where we experience hope in our marriage.”

“Marriage Score is a place where we experience hope in our marriage.”

“Marriage Score is a place where we experience hope in our marriage.”

“Marriage Score is a place where we experience hope in our marriage.”

Zach & Jordon, married 5 years

Zach & Jordon, married 5 years

Zach & Jordon, married 5 years

Zach & Jordon, married 5 years

Zach & Jordon, married 5 years

“Marriage Score meets couples right where they are...but loves them too much to let them stay there!”

“Marriage Score meets couples right where they are...but loves them too much to let them stay there!”

“Marriage Score meets couples right where they are...but loves them too much to let them stay there!”

“Marriage Score meets couples right where they are...but loves them too much to let them stay there!”

“Marriage Score meets couples right where they are...but loves them too much to let them stay there!”

Steve Fischer, Stonebriar Community Church

Steve Fischer, Stonebriar Community Church

Steve Fischer, Stonebriar Community Church

Steve Fischer, Stonebriar Community Church

Steve Fischer, Stonebriar Community Church

“Marriage Score is a place where it’s OK not to be OK.”

“Marriage Score is a place where it’s OK not to be OK.”

“Marriage Score is a place where it’s OK not to be OK.”

“Marriage Score is a place where it’s OK not to be OK.”

“Marriage Score is a place where it’s OK not to be OK.”

John & Stacie, married 12 years

John & Stacie, married 12 years

John & Stacie, married 12 years

John & Stacie, married 12 years

John & Stacie, married 12 years

outcomes

outcomes

outcomes

outcomes

outcomes

The application was successful launch on the App Store resulted in positive outcomes for couples using the platform. 

The application was successful launch on the App Store resulted in positive outcomes for couples using the platform. 

The application was successful launch on the App Store resulted in positive outcomes for couples using the platform. 

The application was successful launch on the App Store resulted in positive outcomes for couples using the platform. 

The application was successful launch on the App Store resulted in positive outcomes for couples using the platform. 

• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.

• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.

• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.

• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.

• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.

• Key features such as daily tasks and resource recommendations demonstrated consistent engagement.

• Key features such as daily tasks and resource recommendations demonstrated consistent engagement.

• Key features such as daily tasks and resource recommendations demonstrated consistent engagement.

• Key features such as daily tasks and resource recommendations demonstrated consistent engagement.

• Key features such as daily tasks and resource recommendations demonstrated consistent engagement.

• Enhanced relationship communication and understanding for couples through engaging features and activities.

• Enhanced relationship communication and understanding for couples through engaging features and activities.

• Enhanced relationship communication and understanding for couples through engaging features and activities.

• Enhanced relationship communication and understanding for couples through engaging features and activities.

• Enhanced relationship communication and understanding for couples through engaging features and activities.

• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.

• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.

• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.

• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.

• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.

• Established a scalable platform for ongoing engagement and expansion of relationship-focused features.

• Established a scalable platform for ongoing engagement and expansion of relationship-focused features.

• Established a scalable platform for ongoing engagement and expansion of relationship-focused features.

• Established a scalable platform for ongoing engagement and expansion of relationship-focused features.

• Established a scalable platform for ongoing engagement and expansion of relationship-focused features.

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Iryna Zuzanska © 2025

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