
my expertise
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.

my expertise
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.

i design
i design
i design
i design
Established design practice, 2019
Established design practice, 2019
Established design practice, 2019
Established design practice, 2019




Hi!
I'm Iryna, a multidisciplinary designer with a diverse background in product management and user experience design. My superpower is creating intuitive experiences that unite business goals and user needs.
I work successfully with cross-functional teams, transforming ambitious visions into actionable strategies, taking products from concept to launch, and driving key business outcomes.
I'm also passionate about mentoring junior designers, hiking, gardening, cooking, and writing articles about travel and nature.
I believe design has the power to make a difference, and love connecting with others to share ideas, learn, and inspire people to achieve new milestones.
Hi!
I'm Iryna, a multidisciplinary designer with a diverse background in product management and user experience design. My superpower is creating intuitive experiences that unite business goals and user needs.
I work successfully with cross-functional teams, transforming ambitious visions into actionable strategies, taking products from concept to launch, and driving key business outcomes.
I'm also passionate about mentoring junior designers, hiking, gardening, cooking, and writing articles about travel and nature.
I believe design has the power to make a difference, and love connecting with others to share ideas, learn, and inspire people to achieve new milestones.
Hi!
I'm Iryna, a multidisciplinary designer with a diverse background in product management and user experience design. My superpower is creating intuitive experiences that unite business goals and user needs.
I work successfully with cross-functional teams, transforming ambitious visions into actionable strategies, taking products from concept to launch, and driving key business outcomes.
I'm also passionate about mentoring junior designers, hiking, gardening, cooking, and writing articles about travel and nature.
I believe design has the power to make a difference, and love connecting with others to share ideas, learn, and inspire people to achieve new milestones.
Hi!
I'm Iryna, a multidisciplinary designer with a diverse background in product management and user experience design. My superpower is creating intuitive experiences that unite business goals and user needs.
I work successfully with cross-functional teams, transforming ambitious visions into actionable strategies, taking products from concept to launch, and driving key business outcomes.
I'm also passionate about mentoring junior designers, hiking, gardening, cooking, and writing articles about travel and nature.
I believe design has the power to make a difference, and love connecting with others to share ideas, learn, and inspire people to achieve new milestones.
Hi!
I'm Iryna, a multidisciplinary designer with a diverse background in product management and user experience design. My superpower is creating intuitive experiences that unite business goals and user needs.
I work successfully with cross-functional teams, transforming ambitious visions into actionable strategies, taking products from concept to launch, and driving key business outcomes.
I'm also passionate about mentoring junior designers, hiking, gardening, cooking, and writing articles about travel and nature.
I believe design has the power to make a difference, and love connecting with others to share ideas, learn, and inspire people to achieve new milestones.
i design
Established design practice, 2019

my expertise
my expertise
my expertise
my expertise
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
1.
product & uX design Expertise
With 6 years of experience in multidisciplinary design and 11+ years of expertise in product management, I’ve addressed diverse challenges across various industries, creating intuitive and impactful interfaces for websites, mobile apps, and digital products.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
2.
Key Industries
I’ve been involved in diverse industries such as CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and a bit of cryptocurrency.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
3.
Design Solutions from the Ground Up
Skilled in driving projects from concept to launch.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
4.
product strategy & uX Research
Increased conversion rates and engagement, enhanced usability through bug fixes, and implemented efficiency improvements.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.
5.
collaboration
Experienced in both collaborating with large cross-functional teams and working independently.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
Desktop Back-Office CRM
For customer accounting and system settings, replacing the old system and offering improved efficiency, enhanced data accuracy, and a more user-friendly interface.
Desktop Back-Office CRM
For customer accounting and system settings, replacing the old system and offering improved efficiency, enhanced data accuracy, and a more user-friendly interface.
results
• Redesigned internal CRM and developed new features, improving usability through prototyping, user feedback, analytics, and alignment with business priorities.
• Maintained and improved existing CRM design system components, added new ones, and published updated component libraries to ensure consistency, usability, and a cohesive user experience.
results
• Redesigned internal CRM and developed new features, improving usability through prototyping, user feedback, analytics, and alignment with business priorities.
• Maintained and improved existing CRM design system components, added new ones, and published updated component libraries to ensure consistency, usability, and a cohesive user experience.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.

Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.





cRM Administration platform
The admin panel is an internal CRM platform for managing reported incidents in sports, submitted by fans through the sports website.
This panel enhances data management and improves the user experience for handling submissions and system settings. The project aimed to enhance submission processing efficiency, increase data accuracy, and provide a more user-friendly interface through intuitive design and consistent workflows.
cRM Administration platform
The admin panel is an internal CRM platform for managing reported incidents in sports, submitted by fans through the sports website.
This panel enhances data management and improves the user experience for handling submissions and system settings. The project aimed to enhance submission processing efficiency, increase data accuracy, and provide a more user-friendly interface through intuitive design and consistent workflows.
Achievements
• Redesigned the CRM admin panel and developed new features, improving usability through prototyping, user feedback, analytics, and alignment with business objectives.
• Created CRM design system components from the ground up to ensure consistency, usability, and a cohesive user experience.
Achievements
• Redesigned the CRM admin panel and developed new features, improving usability through prototyping, user feedback, analytics, and alignment with business objectives.
• Created CRM design system components from the ground up to ensure consistency, usability, and a cohesive user experience.





























*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
*Due to an NDA, I can’t share the company’s actual name or detailed information about the project. However, I can discuss my role and contributions upon request.
enhanced user experience
Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.
enhanced user experience
Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.
results
• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.
• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.
• Designed and launched a sports filter and improved payment methods, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates, aligning with business goals and user needs.
results
• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.
• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.
• Designed and launched a sports filter and improved payment methods, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates, aligning with business goals and user needs.





marriage score
Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.
marriage score
Designed a mobile app from the ground up to empower couples with practical tools to nurture their relationships.





outcomes
• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.
• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.
outcomes
• Launched on the App Store to positive reviews, establishing the app as a trusted tool for enhancing marital relationships.
• User feedback reported noticeable improvements in communication and relationship quality, reinforcing the app’s effectiveness in supporting couples’ needs.






emily resort
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
emily resort
Designed and developed a comprehensive website from scratch to establish an engaging and user-friendly online presence.
impact.
The new website significantly boosted user engagement and online bookings.
The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.
impact.
The new website significantly boosted user engagement and online bookings.
The results showed a significant increase in the overall usage of the website, showcasing the success of our user-centered approach.











fair sport
Crafted a streamlined, user-friendly interface and enhanced the usability and convenience of the incident reporting system.
fair sport
Crafted a streamlined, user-friendly interface and enhanced the usability and convenience of the incident reporting system.
outcomes
By enhancing the user interface, optimizing platform design, and implementing a responsive mobile experience, we achieved measurable improvements in user engagement. These changes led to a notable increase in conversion rates for both the website and the incident report submission form.
outcomes
By enhancing the user interface, optimizing platform design, and implementing a responsive mobile experience, we achieved measurable improvements in user engagement. These changes led to a notable increase in conversion rates for both the website and the incident report submission form.





Design Project Guidelines is created in accordance with modern accessibility criteria for government websites and improves interaction with users, including for people with special needs. We used licensed font for use in the ‘gov.ua’ domain zone.
Design Project Guidelines is created in accordance with modern accessibility criteria for government websites and improves interaction with users, including for people with special needs. We used licensed font for use in the ‘gov.ua’ domain zone.
Design Project Guidelines is created in accordance with modern accessibility criteria for government websites and improves interaction with users, including for people with special needs. We used licensed font for use in the ‘gov.ua’ domain zone.
Design Project Guidelines is created in accordance with modern accessibility criteria for government websites and improves interaction with users, including for people with special needs. We used licensed font for use in the ‘gov.ua’ domain zone.
Design Project Guidelines is created in accordance with modern accessibility criteria for government websites and improves interaction with users, including for people with special needs. We used licensed font for use in the ‘gov.ua’ domain zone.





b2B product from the ground up
Designed a brand management platform that enables store owners and brand managers to collaborate in one place.
b2B product from the ground up
Designed a brand management platform that enables store owners and brand managers to collaborate in one place.
Key achievements include:
• Discovery phase was launched on time
• Doubles conversions in the first month of usage
• Increased top-line revenue by 20%
Key achievements include:
• Discovery phase was launched on time
• Doubles conversions in the first month of usage
• Increased top-line revenue by 20%


















Contacts
Contacts
Contacts
Contacts
linkedin.com/in/zuzanska
linkedin.com/in/zuzanska
linkedin.com/in/zuzanska
linkedin.com/in/zuzanska
linkedin.com/in/zuzanska
behance
behance
behance
behance
behance.net/zuzanska
behance.net/zuzanska
behance.net/zuzanska
behance.net/zuzanska
behance.net/zuzanska
iryna.zuzanska@gmail.com
iryna.zuzanska@gmail.com
iryna.zuzanska@gmail.com
iryna.zuzanska@gmail.com
iryna.zuzanska@gmail.com

I appreciate your time reviewing my works.
I appreciate your time reviewing my works.
I appreciate your time reviewing my works.
I appreciate your time reviewing my works.
I appreciate your time reviewing my works.

Menu
Menu
Menu
Iryna Zuzanska © 2025