my expertise

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

my expertise

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

i design

i design

i design

i design

Established design practice, 2019

Established design practice, 2019

Established design practice, 2019

Established design practice, 2019

Hi!

I'm Iryna, a multidisciplinary designer with a background in product management and user experience design. My superpower is creating intuitive experiences that align business goals with user needs.

I thrive in cross-functional teams, transforming ambitious ideas into actionable strategies — taking products from concept to launch and driving real business outcomes.

Beyond design, I'm passionate about mentoring junior designers, hiking, gardening, cooking, and writing about travel and nature.

I believe design has the power to make a difference, and I love connecting with others to share ideas, learn, and inspire new achievements.

Hi!

I'm Iryna, a multidisciplinary designer with a background in product management and user experience design. My superpower is creating intuitive experiences that align business goals with user needs.

I thrive in cross-functional teams, transforming ambitious ideas into actionable strategies — taking products from concept to launch and driving real business outcomes.

Beyond design, I'm passionate about mentoring junior designers, hiking, gardening, cooking, and writing about travel and nature.

I believe design has the power to make a difference, and I love connecting with others to share ideas, learn, and inspire new achievements.

Hi!

I'm Iryna, a multidisciplinary designer with a background in product management and user experience design. My superpower is creating intuitive experiences that align business goals with user needs.

I thrive in cross-functional teams, transforming ambitious ideas into actionable strategies — taking products from concept to launch and driving real business outcomes.

Beyond design, I'm passionate about mentoring junior designers, hiking, gardening, cooking, and writing about travel and nature.

I believe design has the power to make a difference, and I love connecting with others to share ideas, learn, and inspire new achievements.

Hi!

I'm Iryna, a multidisciplinary designer with a background in product management and user experience design. My superpower is creating intuitive experiences that align business goals with user needs.

I thrive in cross-functional teams, transforming ambitious ideas into actionable strategies — taking products from concept to launch and driving real business outcomes.

Beyond design, I'm passionate about mentoring junior designers, hiking, gardening, cooking, and writing about travel and nature.

I believe design has the power to make a difference, and I love connecting with others to share ideas, learn, and inspire new achievements.

Hi!

I'm Iryna, a multidisciplinary designer with a background in product management and user experience design. My superpower is creating intuitive experiences that align business goals with user needs.

I thrive in cross-functional teams, transforming ambitious ideas into actionable strategies — taking products from concept to launch and driving real business outcomes.

Beyond design, I'm passionate about mentoring junior designers, hiking, gardening, cooking, and writing about travel and nature.

I believe design has the power to make a difference, and I love connecting with others to share ideas, learn, and inspire new achievements.

i design

Established design practice, 2019

my expertise

my expertise

my expertise

my expertise

1.

product & uX design

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

1.

product & uX design Expertise

With 6+ years of experience in multidisciplinary design and 12 years in product management, I’ve worked on diverse products across multiple industries — creating intuitive, user-centered interfaces for websites, mobile apps, and digital platforms that drive real business impact.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

2.

Key Industries

I’ve worked across industries including CRM systems, B2B, eCommerce, EdTech, healthcare, hospitality, tourism, sports, public portals, esports, gambling, and cryptocurrency.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

3.

End-to-End Product Design

Experienced in leading projects from early discovery and concept development to design, launch, and iteration.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

4.

product strategy & uX Research

Focused on improving conversion rates, engagement, and usability by identifying user pain points, running research-driven iterations, and optimizing workflows for efficiency.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

5.

collaboration

I collaborate effectively with cross-functional teams and stakeholders, but I’m equally comfortable working independently when needed.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

Desktop Back-Office CRM

Redesigned a legacy internal CRM platform for customer accounting and system settings. The goal was to replace the old system with a more efficient, accurate, and user-friendly solution.

Desktop Back-Office CRM

Redesigned a legacy internal CRM platform for customer accounting and system settings. The goal was to replace the old system with a more efficient, accurate, and user-friendly solution.

Desktop Back-Office CRM

Redesigned a legacy internal CRM platform for customer accounting and system settings. The goal was to replace the old system with a more efficient, accurate, and user-friendly solution.

Desktop Back-Office CRM

Redesigned a legacy internal CRM platform for customer accounting and system settings. The goal was to replace the old system with a more efficient, accurate, and user-friendly solution.

Desktop Back-Office CRM

Redesigned a legacy internal CRM platform for customer accounting and system settings. The goal was to replace the old system with a more efficient, accurate, and user-friendly solution.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

My Role

Led the end-to-end redesign process, starting from workflow analysis and stakeholder interviews to prototyping, usability testing, and high-fidelity UI design. Collaborated closely with product managers and development teams to ensure the solution aligned with operational needs and business priorities.

results

• Improved system usability by streamlining workflows and reducing cognitive load for users.

• Maintained and enhanced CRM design system components, introducing new patterns to ensure consistency and long-term scalability.

• Delivered a product that increased operational efficiency and reduced error rates in customer data management.

results

• Improved system usability by streamlining workflows and reducing cognitive load for users.

• Maintained and enhanced CRM design system components, introducing new patterns to ensure consistency and long-term scalability.

• Delivered a product that increased operational efficiency and reduced error rates in customer data management.

results

• Improved system usability by streamlining workflows and reducing cognitive load for users.

• Maintained and enhanced CRM design system components, introducing new patterns to ensure consistency and long-term scalability.

• Delivered a product that increased operational efficiency and reduced error rates in customer data management.

results

Improved system usability by streamlining workflows and reducing cognitive load for users.

• Maintained and enhanced CRM design system components, introducing new patterns to ensure consistency and long-term scalability.

• Delivered a product that increased operational efficiency and reduced error rates in customer data management.

results

• Improved system usability by streamlining workflows and reducing cognitive load for users.

• Maintained and enhanced CRM design system components, introducing new patterns to ensure consistency and long-term scalability.

• Delivered a product that increased operational efficiency and reduced error rates in customer data management.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

CRM Administration Platform (Sports Incident Reporting)

Redesigned the admin panel for managing sports incident reports submitted by fans through the sports website. The goal was to improve submission processing, enhance data accuracy, and create an intuitive and consistent workflow for internal teams.

CRM Administration Platform (Sports Incident Reporting)

Redesigned the admin panel for managing sports incident reports submitted by fans through the sports website. The goal was to improve submission processing, enhance data accuracy, and create an intuitive and consistent workflow for internal teams.

CRM Administration Platform (Sports Incident Reporting)

Redesigned the admin panel for managing sports incident reports submitted by fans through the sports website. The goal was to improve submission processing, enhance data accuracy, and create an intuitive and consistent workflow for internal teams.

CRM Administration Platform (Sports Incident Reporting)

Redesigned the admin panel for managing sports incident reports submitted by fans through the sports website. The goal was to improve submission processing, enhance data accuracy, and create an intuitive and consistent workflow for internal teams.

CRM Administration Platform (Sports Incident Reporting)

Redesigned the admin panel for managing sports incident reports submitted by fans through the sports website. The goal was to improve submission processing, enhance data accuracy, and create an intuitive and consistent workflow for internal teams.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

My Role

Owned the UX and UI design process for the CRM admin panel, including user flow analysis, prototyping, and high-fidelity interface design.
Collaborated directly with the project’s lead developer, who managed client communication and project coordination. Together, we ensured that the final design aligned with both user needs and technical feasibility.

Results

• Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

Results

• Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

Results

• Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

Results

• Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

Results

Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

Results

• Simplified and improved the user experience for incident management, reducing processing time and error rates.

• Created a new design system for the CRM, ensuring cohesive interactions and visual consistency across the platform.

• Delivered an intuitive admin panel that improved efficiency and increased team satisfaction with daily operations.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

*Due to NDA restrictions, I can’t share full details, but I’d be happy to discuss my role and approach in an interview.

Sports Filter & Betslip Experience

Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.

Sports Filter & Betslip Experience

Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.

Sports Filter & Betslip Experience

Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.

Sports Filter & Betslip Experience

Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.

Sports Filter & Betslip Experience

Company designs and develops software solutions for a global leader in the gaming industry, serving millions of players worldwide.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

My Role

I led the full design process for the sports filter and betslip, from identifying user pain points and analyzing behavioral data to prototyping, user testing, and delivering high-fidelity UI designs. I collaborated with stakeholders, product managers, and developers to align business objectives with user needs.

results

• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

results

• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

results

• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

results

• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

results

Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

results

• Developed targeted interface solutions that enhanced usability and elevated the user experience for millions of players worldwide.

• Maintained and expanded existing design systems, introducing new components and publishing updated libraries to ensure consistency and scalability across products.

Designed and launched a sports filter and betslip, achieving a 22% increase in user engagement and a 16% improvement in transaction completion rates.

marriage score

Designed a mobile app from concept to launch, providing couples with practical tools to strengthen their relationships.

marriage score

Designed a mobile app from concept to launch, providing couples with practical tools to strengthen their relationships.

marriage score

Designed a mobile app from concept to launch, providing couples with practical tools to strengthen their relationships.

marriage score

Designed a mobile app from concept to launch, providing couples with practical tools to strengthen their relationships.

marriage score

Designed a mobile app from concept to launch, providing couples with practical tools to strengthen their relationships.

Results

Successfully launched on the App Store with positive reviews, becoming a go-to resource for couples looking to improve communication.

Users reported noticeable improvements in communication and overall relationship quality, reinforcing the app’s effectiveness.

Results

Successfully launched on the App Store with positive reviews, becoming a go-to resource for couples looking to improve communication.

Users reported noticeable improvements in communication and overall relationship quality, reinforcing the app’s effectiveness.

Results

Successfully launched on the App Store with positive reviews, becoming a go-to resource for couples looking to improve communication.

Users reported noticeable improvements in communication and overall relationship quality, reinforcing the app’s effectiveness.

Results

Successfully launched on the App Store with positive reviews, becoming a go-to resource for couples looking to improve communication.

Users reported noticeable improvements in communication and overall relationship quality, reinforcing the app’s effectiveness.

Results

Successfully launched on the App Store with positive reviews, becoming a go-to resource for couples looking to improve communication.

Users reported noticeable improvements in communication and overall relationship quality, reinforcing the app’s effectiveness.

emily resort

Designed and developed a new website from the ground up, creating a more engaging and user-friendly online experience.

emily resort

Designed and developed a new website from the ground up, creating a more engaging and user-friendly online experience.

emily resort

Designed and developed a new website from the ground up, creating a more engaging and user-friendly online experience.

emily resort

Designed and developed a new website from the ground up, creating a more engaging and user-friendly online experience.

emily resort

Designed and developed a new website from the ground up, creating a more engaging and user-friendly online experience.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

Results.

• The new website led to a significant increase in both user engagement and online bookings. 

• This outcome reinforced the success of our user-centered design approach.

fair sport

Designed a streamlined, user-friendly interface to simplify incident reporting and improve the overall user experience.

fair sport

Designed a streamlined, user-friendly interface to simplify incident reporting and improve the overall user experience.

fair sport

Designed a streamlined, user-friendly interface to simplify incident reporting and improve the overall user experience.

fair sport

Designed a streamlined, user-friendly interface to simplify incident reporting and improve the overall user experience.

fair sport

Designed a streamlined, user-friendly interface to simplify incident reporting and improve the overall user experience.

Results

• Improved the UI, optimized the platform, and introduced a responsive mobile version — leading to measurable gains in user engagement.

• As a result, both website conversions and incident report submissions increased significantly.

Results

• Improved the UI, optimized the platform, and introduced a responsive mobile version — leading to measurable gains in user engagement.

• As a result, both website conversions and incident report submissions increased significantly.

Results

• Improved the UI, optimized the platform, and introduced a responsive mobile version — leading to measurable gains in user engagement.

• As a result, both website conversions and incident report submissions increased significantly.

Results

Improved the UI, optimized the platform, and introduced a responsive mobile version—leading to measurable gains in user engagement.

• As a result, both website conversions and incident report submissions increased significantly.

Results

• Improved the UI, optimized the platform, and introduced a responsive mobile version — leading to measurable gains in user engagement.

• As a result, both website conversions and incident report submissions increased significantly.

The Design Project Guidelines were created in accordance with modern accessibility standards for government websites. They improve user interaction for everyone, including people with disabilities. We also ensured the use of a licensed typeface specifically authorized for the ‘gov.ua’ domain zone.

The Design Project Guidelines were created in accordance with modern accessibility standards for government websites. They improve user interaction for everyone, including people with disabilities. We also ensured the use of a licensed typeface specifically authorized for the ‘gov.ua’ domain zone.

The Design Project Guidelines were created in accordance with modern accessibility standards for government websites. They improve user interaction for everyone, including people with disabilities. We also ensured the use of a licensed typeface specifically authorized for the ‘gov.ua’ domain zone.

The Design Project Guidelines were created in accordance with modern accessibility standards for government websites. They improve user interaction for everyone, including people with disabilities. We also ensured the use of a licensed typeface specifically authorized for the ‘gov.ua’ domain zone.

The Design Project Guidelines were created in accordance with modern accessibility standards for government websites. They improve user interaction for everyone, including people with disabilities. We also ensured the use of a licensed typeface specifically authorized for the ‘gov.ua’ domain zone.

B2B Brand Management Platform

Designed a brand management platform that allows store owners and brand managers to collaborate seamlessly in one place — streamlining workflows and simplifying brand operations.

B2B Brand Management Platform

Designed a brand management platform that allows store owners and brand managers to collaborate seamlessly in one place — streamlining workflows and simplifying brand operations.

B2B Brand Management Platform

Designed a brand management platform that allows store owners and brand managers to collaborate seamlessly in one place — streamlining workflows and simplifying brand operations.

B2B Brand Management Platform

Designed a brand management platform that allows store owners and brand managers to collaborate seamlessly in one place — streamlining workflows and simplifying brand operations.

B2B Brand Management Platform

Designed a brand management platform that allows store owners and brand managers to collaborate seamlessly in one place — streamlining workflows and simplifying brand operations.

Results

• Led the discovery phase and successfully launched it on time.

• Doubled conversion rates in the first month after launch.

• Contributed to a 20% increase in top-line revenue.

Results

• Led the discovery phase and successfully launched it on time.

• Doubled conversion rates in the first month after launch.

• Contributed to a 20% increase in top-line revenue.

Results

• Led the discovery phase and successfully launched it on time.

• Doubled conversion rates in the first month after launch.

• Contributed to a 20% increase in top-line revenue.

Results

Led the discovery phase and successfully launched it on time.

• Doubled conversion rates in the first month after launch.

• Contributed to a 20% increase in top-line revenue.

Results

• Led the discovery phase and successfully launched it on time.

• Doubled conversion rates in the first month after launch.

• Contributed to a 20% increase in top-line revenue.

Who I Am

Who I Am

Who I Am

Who I Am

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.

Contacts

Contacts

Contacts

Contacts

Feel free to reach out if you'd like to collaborate or learn more about my work.

Feel free to reach out if you'd like to collaborate or learn more about my work.

Feel free to reach out if you'd like to collaborate or learn more about my work.

Feel free to reach out if you'd like to collaborate or learn more about my work.

linkedin

linkedin

linkedin

linkedin

linkedin.com/in/zuzanska

linkedin.com/in/zuzanska

linkedin.com/in/zuzanska

linkedin.com/in/zuzanska

linkedin.com/in/zuzanska

behance

behance

behance

behance

behance.net/zuzanska

behance.net/zuzanska

behance.net/zuzanska

behance.net/zuzanska

behance.net/zuzanska

email

email

email

email

iryna.zuzanska@gmail.com

iryna.zuzanska@gmail.com

iryna.zuzanska@gmail.com

iryna.zuzanska@gmail.com

iryna.zuzanska@gmail.com

I appreciate your time reviewing my portfolio.

I appreciate your time reviewing my portfolio.

I appreciate your time reviewing my portfolio.

I appreciate your time reviewing my portfolio.

I appreciate your time reviewing my portfolio.

contacts

Feel free to reach out if you'd like to collaborate or learn more about my work.

Who I Am

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.

Who I Am

I’m Iryna, a Senior Product & UX Designer with over six years of experience in digital design and more than a decade in product management.

I design simple, user-centered experiences that not only help businesses grow but also make everyday life easier and more meaningful for people.

Based in Colorado, open to new opportunities where I can bring impact through thoughtful design.